Dove is doing some really cool things with its Campaign for Real Beauty. This one’s apparently a commercial from the UK, but I believe the same one is running in the US. (I haven’t seen it; but then I don’t watch much TV.) We’re bombarded daily with cultural pressure to be perfect, and the beauty industry is a key player. How many times a day do we see or hear ads that tell us we have to have flawless skin, no lines or wrinkles, vibrant hair color, long lush lashes, and nary a ripple of cellulite or anything less than washboard abs?
What would our world be like if there was no “beauty industry,” and instead there was a “healthy lifestyle industry?” What if advertisements urged us to make healthy choices instead of showing us how to correct the damage our unhealthy choices have done? I’ll bet I see dozens of ads for weight loss products to every one ad that encourages me to eat a balanced diet and get more exercise, and dozens of ads for anti-aging products to every one that tells me to eat foods rich in antioxidants and use sunblock.
Sad, isn’t it?